Personal touch in the corporate assets ecosystem

Kawan Lama Group launched a new corporate identity in 2021 and committed to bringing values for the betterment of lives. Only a few of the target audience know its story and how it brings value for a better life for families in Indonesia. To that reason they feel the need to own a corporate website in order to share their vision and mission to be acknowledged and learned by others including its potential partners. In addition, by creating an attractive website it is aimed to compel its solid portfolio which currently consists of 28 brands, 11 distribution centers, and more than 1,000 stores nationwide.

Building a virtual version of the real Kawan Lama Group in personal level as a website manifestation of a corporation that puts focus on Indonesian families.

Encapsulating company value on every communication element
Specific approach was selected to be implemented on all communication element such as, color, design, photography and copywriting. Each of those visible element must be able to emphasize the new corporate identity of Kawan Lama Group and at the same time it relays the tone and feel of closeness, warmth but still professional.

A site that speaks to “individual” users
With five different personas aimed as Kawan Lama Group target audience, an in-depth research was conducted to determine each users needs and pain points. The findings were mapped into an UX journey to make sure that the information flow of each persona was clearly defined.