The guardian that lets you seize the day

The consumption towards body defence supplement has risen significantly during pandemic situation. As an immunomodulator product Imboost increases the body cells protection system where it becomes a necessity for regular consumption.

People have been perceiving Imboost as an immune booster and with this perspective Imboost has been seen different from other body defense product that use the term of multivitamin. Even in the pandemic situation, people seen Imboost as the last options and only be consumed if they feel they are about to get sick after having heavy activities. They do not see Imboost like multivitamin where it can be regularly consumed in daily basis with the purpose of protection for body.

Understanding that behavior and the pandemic situation, Imboost saw the urgency to encourage audience to take care of their immune by consuming Imboost regularly. Moreover, Imboost also saw that mature audience has the need of having the same health protection and Imboost is the right choice for them. The right communication on the social media content was needed to educate the target audience about Imboost superiority and how they could benefit from it.

The aim of this project was to create a strong communication point on Imboost social media, to educate audience the importance of taking care of their health and understand that Imboost with its superiority was the right choice for everyone.

An umbrella message was set up. It is aimed to spread the message that Imboost is a safe immune booster and encourage the target audience to consume Imboost before doing their activities so they can always seize the day.

Based on the umbrella message, it then divided into three communication pillar In order to be able enriching the social media content. Those three pillars address three important points; importance of Imboost consumption for daily activities, education and information about the product (ingredients, efficacy, dosage, promotions), information about immunity and its relation to a healthy body. The messages was distributed on two social media platforms, Instagram and Facebook

To make it relevant and stay up to date, exploration of multiple content formats and types were executed to find the optimal achievement as it reflects from the engagement rate performance.